New Delhi, Nov. 16 -- Before founding Whatfix, Khadim and Vara started out with an idea to support marketing for SMBs. In 2010, they created SearchEnabler - an SEO platform for SMBs. The solution would crawl across the interwebs for data points, analyse it and identify marketing recommendations, especially in social media. The solution was successfully able to help onboard 100 customers over a year. But customers required instruction and support is leveraging the solution. This led the founders to pivot the product to the current interactive guidance platform for enterprises - Whatfix.

Whatfix's platform provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterpr...