New Delhi, Nov. 8 -- This year's festive season witnessed a remarkable shift in shopping behavior, with Indian consumers increasing their offline spending by 30%, according to Kiwi, India's first platform enabling credit purchases via UPI. The data highlights a growing preference for supporting local merchants, with most transactions taking place at small, neighborhood stores-a timely boost for India's retail sector during the Dhanteras and Diwali festivities.

Local Stores See Major Spending Increase Kiwi's insights show that the festive surge was particularly strong among local stores, with general stores seeing a notable 55% rise in spending. Jewellery, a Diwali tradition, saw a 17% increase in purchases. Other categories such as groc...