Nairobi, Feb. 14 -- Showmax has appointed Ms Emma Gichonge as its first general manager for East Africa, amid expansion plans by its parent company Multichoice.

Before her appointment, Ms Gichonge worked as the managing director of Multichoice Malawi for two years and head of franchises in East, Central and West Africa at the Group.

"Showmax is a bold business, and is in an exciting stage in its story, moving onto the globally scaled Peacock platform, increasing its loved local content slate and introducing affordable new plans," said Ms Gichonge.

"With my passion for innovation and East Africa, I'm looking forward to building the business with the Kenyan Showmax team."

Ms Gichonge worked at East Africa's largest telco, Safaricom for ...