The Embassy of Argentina and Government of Misiones Successfully Host Yerba Mate Tasting Events in New Delhi and Mumbai.

India, Nov. 17 --

New Delhi / Mumbai, November 2025: The Embassy of Argentina and the Argentine Consulate, in collaboration with the State Government of Misiones, Argentina, successfully concluded the "Mother of All Drinks, Yerba Mate" beverage tasting events in New Delhi and Mumbai. The events were held on 11th November at Andaz by Hyatt, New Delhi, and 14th November at Taj President, Mumbai, celebrating Argentina's iconic drink and its entry into India's wellness and lifestyle landscape. Under the theme "Bringing a global wellness drink to Indian lifestyles through relatable routines, local languages, and aspirational storytelling," the initiative aimed to introduce Yerba Mate as a beverage that blends health, culture, and mindfulness.

Distinguished Guests

The events witnessed participation from notable dignitaries and representatives, including:

H.E. Mr. Facundo Lopez Sartori, Minister of Agriculture and Production, Government of Misiones, ArgentinaH.E. Mr. Mariano Caucino, Ambassador of Argentina to IndiaH.E. Mr. Daniel Quer Confalonieri, Consul General of Argentina in MumbaiMr. Ricardo Maciel, Vice President, INYM (National Institute of Yerba Mate)Mr. Anish Narang, Managing Director, Karavan Advisory Enterprises LLP, India

Also in attendance were representatives from Yerba Mate companies in Argentina - Mr. Martin Britez (Pipore SRL), Mr. Fernando Haddad (Fencia SRL), Mr. Yonathan Klimuik (Klimmiuk Infusiones), and Mr. Denis Bochert (Montecarlo Limitada) - along with importers and distributors from India:

Mr. Anurag Gupta (Sunshine Tea), Ms. Mani Manchanda (Sol Mate), Mr. Ankur Dudhoria (Mateya), Mr. Amit Mehta (Chado Tea), and Mr. Shaurya Bhandari (Matero).

An Evening of Culture, Conversation & Wellness

Both evenings brought together media professionals, wellness enthusiasts, and lifestyle influencers who experienced the many forms of Yerba Mate - from traditional infusions to innovative desserts - accompanied by authentic Argentine Chamame music. The sessions featured engaging presentations on the province of Misiones, the heartland of Yerba Mate cultivation, and its vibrant culture and tourism.

Speakers emphasized that Yerba Mate is more than a beverage - it is a daily ritual promoting productivity, focus, and balance. The drink complements every part of the day - from a morning energizer to a refreshing afternoon companion - symbolizing natural vitality and connection.

Health, Heritage & Performance A highlight of the event was a presentation exploring Yerba Mate's connection with global football icon Lionel Messi and its popularity among Argentine athletes, who consume it for its natural energy, focus, and recovery benefits. Guests learned about the traditional preparation - brewed in a Mate gourd and sipped through a bombilla (metal straw) - and Yerba Mate's scientifically proven benefits:

90% more antioxidants than green teaNatural energy from mateine (a gentle blend of caffeine, theobromine, and theophylline)Immunity support, improved metabolism, and weight managementRich in magnesium, iron, thiamine, vitamin B6, vitamin C, and sodiumZero total, saturated, or trans fat

Official Remarks

"We are thrilled with the success of our events in New Delhi and Mumbai," said H.E. Mr. Facundo Lopez Sartori, Minister of Agriculture and Production, Government of Misiones. "It was wonderful to see so many people come together to celebrate the rich and diverse world of Yerba Mate. We are grateful to everyone who attended and made the event such a success."

Building the Yerba Mate Movement in India

While Yerba Mate remains a new beverage category in India, its momentum is growing rapidly among health-conscious consumers and urban professionals. The Embassy of Argentina, the Consulate, and the Government of Misiones plan to expand awareness through collaborations with media, influencers, athletes, football players, and wellness experts, positioning Yerba Mate as a natural, everyday energy ritual for Indian lifestyles.

The Province of Misiones, Argentina, extends its heartfelt thanks to all attendees for their participation and enthusiasm. The event served as a bridge between cultures, inspiring new connections, deeper appreciation, and shared wellness through the world of Yerba Mate.

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