South Africa, April 24 -- Before anyone can start to perform search engine optimisation and fully understand what you are dealing with, you need to first understand the terms and jargon that comes with it.

Here is a definitive SEO jargon buster to help get you started.

A

Alt Text /Alt Tag /Alt Attribute - An Alt text/tag or attribute is a HTML attribute or piece of code that is used to describe an image on your website. For example



This also allows your images to show up when someone is doing an image search for a BMW 5 series.

Anchor Text - This is a hyperlink made up of clickable text. This will often appear in different colour compared to the rest of the text. These can be linking to internal pages of your website of to external r...