South Africa, July 14 -- With more than 60,000 cases reported across all its sub-districts, the Western Cape Government is currently rolling out an awareness campaign targeting the province's population with specific coronavirus messaging aimed at influencing and reinforcing appropriate behavioural patterns and safety protocols surrounding the threat posed by Covid-19.

The Western Cape Government has realised the need to utilise an advertising medium that would ensure an effective reach to each person in every community throughout the city of Cape Town, West Coast and Overberg regions. To assist authorities in the quest to reach as many people in the province as possible, experts in outdoor media New Wave Outdoor Media have been tasked w...