Media consumption through the roof but not followed by adspend
South Africa, June 29 -- Impact of Covid-19 on South African media industry.
The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought. This gives the AMF a fair vantage point to give perspective on what advertisers, agencies and media owners have faced during the Covid-19 crisis.
Media has been in a fortunate position in comparison with other industries during this crisis. Whilst many industries faced the wrath of a curveball wipeout in supply and demand, the media industry saw a surge on fronts. For a start, content production was considered an essential service during lockdown and...
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