South Africa, Nov. 16 -- Radio dramas have long been a powerful tool to captivate audiences through creative storytelling. The format touches on education, information and entertainment in a way that others can only dream of, and as a result it's no surprise that many corporate marketing campaigns still lean on it as part of a broader strategy to reach their target audience. It also provides brands with a platform to share important messaging through the subtle art of the soft sell.

In a world where authentic storytelling is getting harder and harder thanks to shrinking consumer attention spans, the format continues to thrive.

Standard Bank has always valued radio and the reach of the medium. As a brand that recognises the power of audi...