"We want to see a much more inclusive marketing industry in South Africa" - SA Tourism CMO
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South Africa, Feb. 26 -- South African Tourism (SA Tourism) recently appointed a suite of marketing and communications agencies in response to the RFP162/19 the organisation issued in June 2019.
"25 years into our democracy, with the rapid shift and uptake of the digital and social media world, we have been given an opportunity to re-energise our tourism proposition to the world, increase awareness and consideration of South Africa in our global hubs, to shape the reputation of our country and to make sure we reach our target of 21 million arrivals by 2030," said SA Tourism's CMO, Themba Khumalo.
This follows a rigorous and detailed selection process with proposals considered from 16 shortlisted companies. "We appointed agencies in Febr...
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