United Kingdom, Aug. 28 -- Apple has warned the UK that proposed new regulations for its App Store and operating system could damage innovation, investment and user safety.

The Competition and Markets Authority (CMA) is preparing measures that would allow users to bypass Apple's in-app payment system - which currently charges developers up to 30 per cent - and force the company to open parts of its ecosystem to rivals.

Similar to the European Union's Digital Markets Act (DMA), this could include giving financial firms access to the iPhone's payment chip and ensuring accessories like Apple Watch are not prioritised over competing devices.

In a filing, Apple said: "We're concerned these EU-style rules the UK is advancing are bad for user...