United Kingdom, April 25 -- Rocco Ritchie rejects the 'nepo baby' label.

The 24-year-old artist - the son of pop star Madonna and film director Guy Ritchie - is attempting to forge his own career and doesn't want to be grouped with other celebrity offspring whom he regards as uninteresting.

Speaking to Fantastic Man magazine, Rocco said: "I always think it's funny that back in the day, some of the most beautiful cathedrals that were ever built would be built by generation after generation of the same family.

"And now, if you are born from a family - and I'm not saying this is wrong - you start looking at nepo babies and they are not the most interesting bunch, are they?"

Rocco explained that he never felt comfortable in gilded circles...