United Kingdom, April 22 -- Meghan, Duchess of Sussex rebranded her lifestyle company because its original name was a "word salad".

The former actress originally called her brand American Riviera Orchard but, after partnering with Netflix on the venture and her TV show 'With Love, Meghan', she later announced it was to be called As Ever, which she has now suggested was her original choice.

Speaking on her 'Confessions of a Female Founder' podcast, Meghan said: "I had secured As Ever as a name in 2022, and then, as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting.

"You remember, I said 'I like American Riviera as an umbrella', and then be able to have verticals beneath it...