United Kingdom, Dec. 18 -- Microsoft are "redefining what it means to be an Xbox fan".
The tech giant's CEO Satya Nadella has opened up about the company's strategy for its gaming platform following a new marketing campaign insisting almost everything is an Xbox.
Speaking during the company's annual shareholders meeting, Nadella commented: "We said, let's take that joy of gaming everywhere.
"And that's why even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices.
"So our strategy with Activision content now is in full force. We feel fantastic about the progress we've made.
"And more importantly, I think, long term, as a company, we can bring the bes...
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