United Kingdom, Oct. 25 -- Activision CMO Tyler Bahl has revealed 'Call of Duty: Black Ops 6' cost as much "as a major motion picture blockbuster".

The gaming industry has seen development and marketing costs balloon in recent years - with AAA titles in particular demanding some truly eye-watering sums - and now Activison's marketing boss has revealed the upcoming shooter cost the studio quite the pretty penny.

Bahl told Variety: "Obviously, we want to generate sales, but I think overall, just awareness of the new game coming out.

"That's always a focus, making 'Black Ops 6' the number one game this fall.

"Overall, I just want people to like the campaign and the work that we're doing as marketing group. I think some of the work is rea...