New Delhi, May 30 -- With the aim of strengthening consumer protection and regulatory oversight in the field of traditional medicine, Union Minister of State (Independent Charge) for Ayush, Prataprao Jadhav, launched the AyushSuraksha Portal at Ayush Bhawan in Delhi on Friday, according to a release from the Ministry of AYUSH.

The portal was unveiled during a press briefing, marking a significant moment in the Ministry's efforts to enhance accountability and transparency across the Ayush sector.

Speaking to ANI about the portal, Minister Jhadav said that in July 2024, the Supreme Court had raised concerns regarding misleading advertisements of AYUSH medicines on platforms like Facebook, Instagram, and YouTube.

"Today, we have inaugurat...