Mumbai, Oct. 29 -- Reliance Brands Limited (RBL) has entered into a long-term master franchise agreement to bring MAX&Co., a contemporary Italian fashion brand, to India.

MAX&Co. is a part of the Max Mara Fashion Group, one of the largest fashion houses and the first Italian clothing company.

Through this strategic partnership, RBL said it will introduce MAX&Co.'s well-designed, quality-driven contemporary pieces and a fluid, mix-and-match approach to Indian consumers, further expanding its appeal to a new generation of fashion-forward women.

The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities, a joint statement noted.

"The store will showcase the full offering ...