Mumbai, May 4 -- Organised live events segment in India expanded by 15 per cent in 2024, generating an estimated incremental Rs 13 billion in revenue, according to a whitepaper report presented during the ongoing WAVES 2025 in Mumbai.

The whitepaper on India's Live Entertainment Economy, presented by EVENTFAQS MEDIA, added that 2024-25 period marked a critical turning point, highlighted by the successful return of global icons like Coldplay, who performed sold-out concerts in Ahmedabad and Mumbai.

These shows, among Asia's most attended and technologically sophisticated, illustrated India's readiness to host world-class events, reinforcing its position as a pivotal destination on global touring routes.

The document added that the event...