New Delhi, Nov. 13 -- The online grocery market in India is witnessing significant growth driven by quick delivery services, wide product variety, and convenient digital experiences, according to a report by PwC.

However, a large section of consumers still prefer purchasing fresh produce and non-vegetarian grocery items through in-person or offline channels.

It stated "the online grocery market is experiencing significant growth due to wide product variety, convenience, seamless digital payment integration....... Both urban dwellers and rest of India consumers prefer purchasing fresh produce and non-vegetarian grocery items through in-person or offline channels".

The report noted that although online grocery remains a small segment of ...