Jammu, Oct. 14 -- Ahead of Diwali, Lieutenant Governor of Jammu & Kashmir Manoj Sinha encouraged the people to buy Swadeshi products and purchase items from self-help groups and local artisans in J-K Police's Diwali Mela event on Tuesday.

"Let us boost our local economy, empower local entrepreneurs, increase employment and strengthen the overall economic position of UT of Jammu Kashmir," said Sinha.

During the event, the Lieutenant Governor of the union territory emphasised that on the occasion of Diwali, 'Vocal for Local' should be the mission to boost self-reliance and national pride.

"All the families should buy handicrafts, handloom and other traditional products as a gift for Diwali. This will instil patriotism among people and su...