New Delhi, Oct. 23 -- Jio Financial Services Limited (JFSL), which caters to the core financial needs of Indians through its simple, seamless and smart financial services offered through the JioFinance app, launched an innovative brand marketing campaign this Diwali, centered around the profound and resonant symbol of the 'Diya'.

The film, which honours the intimate bonds of family and community that make this festival meaningful, is entirely crafted using Generative AI, underscoring the company's commitment to leveraging intelligent, tech-driven solutions designed to turn aspiration into action, and promise into progress.

The campaign, titled "Har Ghar #KhushiyonKaDiya", positions the Diya, the icon of the JioFinance app, as a symbol o...