New Delhi, Sept. 23 -- The festive season got off to a strong start for the automobile industry as customers thronged car showrooms on the first day of Navratri.

The rollout of the new GST 2.0 reforms, which have reduced car prices, added further fuel to the festive buying sentiment. The twin impact of the festival and lower prices led to a remarkable performance for Hyundai Motor India Limited (HMIL).

On the very first day of Navratri, Hyundai Motor India recorded around 11,000 dealer billings, marking the company's highest single-day performance in the last five years.

The strong demand highlights how the combination of auspicious timing and price benefits under GST reforms have boosted customer confidence.

Speaking about the milest...