New Delhi, Feb. 17 -- Eros Innovation has announced the launch of 'Eros Universe' - an AI-powered creator economy app at the India AI Impact Summit in the national capital.

The app, which is built on 'Large Cultural Models' (LCMs), marks what the company describes as the first institutional deployment of culturally trained AI infrastructure originating from India.

Developed by ErosGenAI, the company's artificial intelligence division, the Large Cultural Model framework is designed to move beyond general-purpose Large Language Models by embedding cultural context, narrative structure, emotional nuance and regional storytelling grammar into AI systems.

The framework comprises LCM (Large Cultural Model) for contextual reasoning across cha...