India, April 16 -- India PR Distribution

New Delhi [India], April 16: In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs--Sonam Daruka and Shweta Sinha--are rewriting the narrative with TIVA, India's first skincare brand created exclusively for girls aged 8 to 12.

Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother to an 8-year-old, TIVA is more than just a business venture. It is a purpose-led brand born out of a personal insight and a deep understanding of an underserved yet critical age group--pre-teen girls.

"We grew up in a time when skincare meant sharing the same soap with everyon...