New Delhi, Jan. 7 -- Experience-led tourism is gaining momentum among India's Gen Z, as a survey done by travel portal Airbnb reveals that over 62 per cent of the country's Gen Z plans to travel for concerts and music festivals in 2026.

According to an Airbnb press release, music is now a primary driver for domestic and international travel among young Indians, with 76 per cent of this demographic reporting they visited a city for the first time specifically to attend a live event.

The study indicates that these travellers do not view concerts as isolated events but as a starting point for broader exploration. Approximately 53 per cent of Gen Z travellers extend their stay beyond the scheduled concert dates to engage with local neighbou...