New Delhi, March 20 -- A Citi Research report has highlighted Paytm's strong position in India's digital payments ecosystem, despite shifts in UPI subsidy policies.

While the government has reduced the UPI incentive allocation to Rs 15 billion for FY25, Citi suggests that this move could pave the way for the introduction of Merchant Discount Rate (MDR) on large-ticket transactions, a development that may work in favor of fintech players like Paytm.

The report points out that Paytm continues to maintain a stable market share of 5.3 percent in UPI transactions, reflecting its resilience in a highly competitive industry.

The overall growth of UPI merchant payments remains strong, recording a 23 percent year-over-year increase in February ...