New Delhi, Feb. 16 -- The Central Consumer Protection Authority (CCPA) imposed a penalty of Rs 5,00,000 on Snapdeal (Ace Vector Limited) for engaging in unfair trade practices and misleading advertisements by facilitating the sale of non-BIS compliant toys on its platform. According to the Ministry of Consumer Affairs, Food & Public Distribution, the authority found the e-commerce entity in violation of consumer rights for allowing the sale of products that failed to conform to the mandatory Toys (Quality Control) Order, 2020.

The regulatory body, led by Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra, issued the final order after taking suo-moto cognisance of the matter. The investigation revealed that toys were being sold...