India, April 4 -- ATK

Gurgaon (Haryana) [India], April 4: Carrier Midea India, a leading name in the Indian air conditioning industry, has announced the onboarding of actress Rashmika Mandanna as the brand ambassador for its Midea brand in the HVAC category. This strategic partnership aims to strengthen Midea HVAC's positioning in the competitive Indian air conditioning market, expand its consumer outreach, and drive engagement through a comprehensive marketing approach.

The collaboration comes at a time when the Indian air conditioning segment is witnessing significant growth, driven by rising urbanization, increased disposable income, and a heightened focus on energy-efficient cooling solutions. The sector is projected to grow at a he...