India, Feb. 20 -- India PR Distribution

New Delhi [India], February 20: With location-based media poised for steady growth, regional leaders in Pune are aligning infrastructure expansion with structured outdoor networks

India's advertising industry is projected to cross the Rs.2 lakh crore mark in 2026, according to forecasts by global media investment firm WPP. The milestone reflects not just scale but structural transformation, with digital formats expected to command nearly two-thirds of total ad expenditure.

Yet even as digital dominates media allocations, location-based media -- including out-of-home (OOH) advertising -- is demonstrating structural resilience. Industry projections indicate high single-digit growth for location-bas...