Mumbai, Sept. 26 -- In a one-of-its-kind collaboration, AJIO, India's leading fashion e-commerce destination, and HSBC India have come together to bring curated fashion store fronts across AJIO, AJIO Luxe and AJIOGram with exclusive perks and privileges for HSBC India cardholders.

Bollywood actor Tara Sutaria has been roped in as the face of the campaign. Tara featured in two ad films, which were unveiled at a high-fashion launch event in Mumbai.

As part of this partnership, three distinct storefronts have been created to cater to the unique needs of diverse consumer segments:

1. HSBC TRNDin (AJIO): Seasonal and trend-driven edits across everyday fashion, sneakers and accessories

2. HSBC Vault (AJIO Luxe): Premium access to global lux...