New Delhi, Jan. 12 -- Consumers planning to purchase room air conditioners (RACs) may have to prepare for higher prices from this year, as the industry is expected to implement price hikes of 7-8 per cent on new models starting January 2026, according to a report by Equirus.

The report stated that the upcoming price increase will be driven by the implementation of the new star-rating regime, effective from January '26, and by persistent commodity inflation.

It noted that industry-wide price hikes of 7-8 per cent are expected on new RAC models, with another round of price increases likely during April-May. This is expected to reset industry pricing levels and support margin normalisation through calendar year 2026.

It stated "With the n...