New Delhi, Sept. 10 -- Noting that the micro merchants are the heart and soul of the country and giving them an identity is important because it enables them to get loan products and financial services, Hemant Gala, CEO, PhonePe Lending Services on Wednesday said that the launch of digital-first Udyam generation through the Udyam Assist Platform (UAP) will create a proof of business for small micro enterprises.

Hemant Gala told ANI that sustaining the small micro enterprises is really important for a a large economy like India.

"They need an identity for themselves. This initiative helps us create a proof of business for them. It gives them identity, which helps them sustain their business, avail of government schemes, get loans, and gr...