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HUL-Owned Minimalist Turns Profitable In FY26, Revenue Up 36% YoY

India, Aug. 20 -- Hindustan Unilever (HUL)-owned beauty and personal care (BPC) brand Minimalist regained profitability in the fiscal year FY26. The company posted a net profit of Rs.25.9 Cr against ... Read More


HUL Moves Delhi HC Against Beco Over 'Misleading' Campaign Targeting Vim, Surf Excel

India, Aug. 20 -- FMCG giant Hindustan Unilever Ltd (HUL) has moved the Delhi High Court against D2C sustainable home care brand Beco over its claims in a recent advertising campaign. Last week, Beco... Read More


Shiprocket Soars Over 9% After Goldman Sachs Buys Shares Worth Rs.52.7 Cr

India, Aug. 20 -- Shares of ecommerce enablement platform Shiprocket rose as much as 9.3% to an intraday high of Rs.156.81 on the BSE today, extending gains in their second trading session. The stock... Read More


The Enterprise Fight Against Runaway AI Costs

India, Aug. 19 -- As enterprises increasingly turn to AI to get work done, three new weapons are emerging in their fight to control spiralling AI adoption costs: agent harness, model selection and inf... Read More


Shiprocket Makes Bumper Market Debut, Lists At 35% Premium

India, Aug. 19 -- Shares of ecommerce enablement platform Shiprocket made a strong stock market debut on the BSE and the NSE today. The stock listed at Rs.131 on the NSE, marking a premium of 35.05% t... Read More


How Indian D2C Brands Are Rewriting Their Playbook For Profitable Growth

India, Aug. 19 -- Indian D2C brands are rethinking their channel strategies, store formats and customer acquisition models as they shift focus from topline growth to contribution margins and sustainab... Read More


Why Hammer Prefers Cables Over Premium Headphones For Quick Commerce

India, Aug. 19 -- For D2C consumer brand Hammer Lifestyle, quick commerce is not a channel for replicating its entire ecommerce catalogue. Instead, the electronics brand prioritises immediate-need pro... Read More


Swiggy Gets The IOCC Tag, Shiprocket's Return Roulette & More

India, Aug. 19 -- Swiggy Instamart All Set For Inventory Model Swiggy is finally an Indian-owned and controlled company (IOCC). After a failed attempt earlier this year, the foodtech major has secure... Read More


D2C Brands Should Use Influencers Only After Finding PMF: Emami's Dhruv Aggarwal

India, Aug. 19 -- D2C brands should scale influencer marketing only after establishing product-market fit, as creator-led campaigns cannot compensate for a weak product, according to FMCG major Emami'... Read More


The Playbook Behind Agilitas' Global Sportswear Ambition

India, Aug. 19 -- Having raised Rs.225 Cr in fresh funding, three-year-old sportswear startup Agilitas is looking to bolster its presence in the sportswear market by building an ecosystem spanning man... Read More