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How This Kids Innerwear Brand Is Making Comfort A Category Advantage

India, Feb. 18 -- Innerwear for adults tends to attract more deliberation, shaped by fashion cues and wellness narratives. But that is rarely true for kids' innerwear essentials. Parents move quickly ... Read More


How This Lab-Grown Jewellery Brand Is Turning Value-Luxury Into A Default

India, Feb. 17 -- India is known for its love of fine jewellery. But lab-grown diamonds (LGDs) are no longer a fringe choice, especially among younger buyers. They are gaining ground not just because ... Read More


How Arata Grew To Rs.61 Cr By Building Clean Beauty As A Habit

India, Feb. 17 -- Hair care aisles in India are expanding fast, but the category isn't getting smarter at the same pace. For decades, brands won on familiar cues: foam, fragrance and price. That playb... Read More


How BECO Grew To Rs.108 Cr By Making Green Products Performance-Led

India, Feb. 17 -- India's eco-friendly home hygiene market is set to double from $14.25 Bn in 2024 to $28.44 Bn by 2030, fuelled by the rising demand for sustainable alternatives. But for decades, eve... Read More


How Minicult Cracked Cotton-First Kidswear Built For India's Climate

India, Feb. 17 -- India's $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres tha... Read More


How WickedGud Grew To Rs.13.38 Cr By Making Indulgence "Less Guilty"

India, Feb. 17 -- Indian kitchens are undergoing a quiet transformation. While piping-hot, home-cooked meals are still cherished, busy urban households increasingly eat out, order in, or buy ready-to-... Read More


How This Pantry Staples Brand Is Making Ingredient Transparency The Hook

India, Feb. 16 -- India's dairy sector was reshaped by the White Revolution. Now, a smaller but fast-growing shift is playing out at the premium end, as consumers move from mass pouch milk to farm-fre... Read More


How Wiselife Cracked Premium Yoga Accessories As Performance Gear

India, Feb. 16 -- Yoga, pilates or bodyweight training may differ in form, but since the pandemic, they have increasingly converged into a shared wellness routine. For many fitness enthusiasts, howeve... Read More


How This Convenience Food Brand Is Making "Healthy" Taste Like A Treat

India, Feb. 16 -- India has developed a strong appetite for packaged food, with the market valued at $116.85 Bn in 2025. Although convenience, taste and variety of ready-to-eat options are driving thi... Read More


How This Smart Luggage Brand Is Selling Peace Of Mind, Not Just Bags

India, Feb. 16 -- Travel has rebounded post-pandemic, but modern travellers who use low-tech, traditional luggage in a high-tech world are at a disadvantage. Of late, the risk of losing luggage has le... Read More