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How Wellbeing Nutrition Grew To Rs.118.5 Cr By Productising Outcomes, Not Claims

India, Feb. 18 -- The global wellness economy has experienced a boom since the Covid-19 pandemic, and nutraceuticals have become increasingly popular as part of a more holistic approach to health and ... और पढ़ें


How This Kids Innerwear Brand Is Making Comfort A Category Advantage

India, Feb. 18 -- Innerwear for adults tends to attract more deliberation, shaped by fashion cues and wellness narratives. But that is rarely true for kids' innerwear essentials. Parents move quickly ... और पढ़ें


How This Lab-Grown Jewellery Brand Is Turning Value-Luxury Into A Default

India, Feb. 17 -- India is known for its love of fine jewellery. But lab-grown diamonds (LGDs) are no longer a fringe choice, especially among younger buyers. They are gaining ground not just because ... और पढ़ें


How Arata Grew To Rs.61 Cr By Building Clean Beauty As A Habit

India, Feb. 17 -- Hair care aisles in India are expanding fast, but the category isn't getting smarter at the same pace. For decades, brands won on familiar cues: foam, fragrance and price. That playb... और पढ़ें


How BECO Grew To Rs.108 Cr By Making Green Products Performance-Led

India, Feb. 17 -- India's eco-friendly home hygiene market is set to double from $14.25 Bn in 2024 to $28.44 Bn by 2030, fuelled by the rising demand for sustainable alternatives. But for decades, eve... और पढ़ें


How Minicult Cracked Cotton-First Kidswear Built For India's Climate

India, Feb. 17 -- India's $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres tha... और पढ़ें


How WickedGud Grew To Rs.13.38 Cr By Making Indulgence "Less Guilty"

India, Feb. 17 -- Indian kitchens are undergoing a quiet transformation. While piping-hot, home-cooked meals are still cherished, busy urban households increasingly eat out, order in, or buy ready-to-... और पढ़ें


How This Pantry Staples Brand Is Making Ingredient Transparency The Hook

India, Feb. 16 -- India's dairy sector was reshaped by the White Revolution. Now, a smaller but fast-growing shift is playing out at the premium end, as consumers move from mass pouch milk to farm-fre... और पढ़ें


How Wiselife Cracked Premium Yoga Accessories As Performance Gear

India, Feb. 16 -- Yoga, pilates or bodyweight training may differ in form, but since the pandemic, they have increasingly converged into a shared wellness routine. For many fitness enthusiasts, howeve... और पढ़ें


How This Convenience Food Brand Is Making "Healthy" Taste Like A Treat

India, Feb. 16 -- India has developed a strong appetite for packaged food, with the market valued at $116.85 Bn in 2025. Although convenience, taste and variety of ready-to-eat options are driving thi... और पढ़ें