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Axe's campaign 'Ab Teri Baari' aims to break traditional rules of masculinity

New Delhi, June 24 -- 'Be a man', a casual phrase, often thrown at young men forcing them to comply with the society's traditional rules of masculinity clearly shows that stereotyping is not gender de... Read More


Cannes Lions 2019: India brings home 18 metals; FCB Ulka bags a Gold metal

New Delhi, June 22 -- India won a Gold Lion on the last day of the Cannes International Festival of Creativity. FCB Ulka became the sole Indian agency which managed to bag the only gold metal for its ... Read More


'Most people don't realize how cool India is to others'

Mumbai, June 21 -- Rory Sutherland, British advertising veteran and vice-chairman of Ogilvy UK, wears multiple hats-adman, TED speaker and a published writer. An old Ogilvy hand with more than two dec... Read More


Cannes Lions 2019: Dentsu, Mindshare, Leo Burnett and Lintas bag seven awards

New Delhi, June 20 -- Four Indian agencies collectively bagged a total of seven awards on day 3 of the ongoing Cannes International Festival of Creativity. Group owned media agency Mindshare, Mumbai ... Read More


More Indians funding travel plans with loans, says report

New Delhi, June 20 -- Indians are not shying away from taking loans to fuel their travel aspirations, according to the country's leading tour and travel operator Thomas Cook. In its Summer Report 2019... Read More


Cannes Lions 2019: Indian agencies bag one Silver and five Bronze metals on day 2

New Delhi, June 19 -- Indian agencies bagged a total of six awards on day two of the ongoing Cannes Lions International Festival of Creativity. The Entertainment Lions for music category saw Grey Indi... Read More


Brands leverage experiential campaigns, product innovation to ride on World Cup

New Delhi, June 18 -- Apart from running television and digital advertisements, a clutch of brands across categories is also offering fun experiential opportunities to Indian fans leveraging the hype ... Read More


Star looks to earn Rs.100 crore from India-Pakistan World Cup match through ads

New Delhi, June 13 -- With bilateral cricket ties between India and Pakistan unlikely to resume soon, the excitement around the ICC World Cup's league match between the two subcontinental rivals on 16... Read More


269 million viewers watched ICC World Cup matches in opening week: Star India

New Delhi, June 13 -- A total of 269 million viewers across the country (urban and rural, television and out of home) watched matches during the opening week of 2019 ICC World Cup, said the tournament... Read More


Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

New Delhi, June 11 -- Isobar, the digital agency owned by Dentsu Aegis Network, on Tuesday announced that it has elevated Shekhar Mhaskar to Chief Growth Officer. Mhaskar is currently serving as the e... Read More