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ITC Hotels partners Zomato for food delivery across India

NEW DELHI, July 13 -- With pandemic hitting the hospitality industry hard, luxury hotels are opening their kitchens for online orders. ITC Hotels on Monday announced that it has partnered with online ... Read More


Zee co-creates campaign with Maggi, Amul as new episodes of TV shows return

NEW DELHI, July 12 -- Intriguing billboards of big brands such as Amul Lassi, Nestle's Maggi, and Cadbury Dairy Milk cropped up across Delhi and Mumbai, asking consumers to stock up and brace themselv... Read More


IATO urges govt to reduce entrance fees at monuments for foreign tourists

NEW DELHI, July 10 -- Indian Association of Tour Operators (IATO), representing more than 1, 700 inbound tour operators, on Friday welcomed the government's decision to open monuments to visitors afte... Read More


Gratitude key theme in brand campaigns

NEW DELHI, July 10 -- As India fights the pandemic, a clutch of brands across categories have been creating campaigns to express gratitude for frontline workers. Apart from doctors and medical staff, ... Read More


Indian fantasy sports platforms report three-fold jump in FY20 revenue: Study

New Delhi, July 9 -- Before covid-19 pandemic wreaked havoc across the world, the Indian online fantasy sports industry was thriving, says a joint report by the Federation of Indian Fantasy Sports (FI... Read More


Branded salon chains offer cashback, express services

NEW DELHI, July 8 -- With salons reopening after the government's unlocking of the economy, beauty and wellness chains such as Geetanjali, Enrich, and VLCC have started offering cashback, special pack... Read More


Social media platforms moved slowly on containing hate speech: WPP's Mark Read

NEW DELHI, July 7 -- With big US advertisers pausing their spends on Facebook due to hate speech, social media platforms have to take more responsibility and create policies to contain the spread of d... Read More


Laptop, PC makers likely to spend Rs 450 cr on ads as demand grows

New Delhi, July 7 -- Personal computer (PC) brands have stepped up their advertising spends, which are expected to touch Rs.450 crore this fiscal with demand starting to pick up following the easing o... Read More


Media undersold itself, is overdependent on advertising: Uday Shankar

NEW DELHI, July 7 -- The biggest bane of media and entertainment industry in India, especially for print and television, has been its disproportionate dependence on advertising, said Uday Shankar, sen... Read More


Nykaa launches vegetable wash, disinfectant spray

NEW DELHI, July 6 -- Online cosmetics and beauty products retailer Nykaa on Monday launched fruit and vegetable cleaner and disinfectant sprays. The company said its fruit and vegetable cleaner Veggi... Read More