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TV channels may garner '300 crore from election ads

Mumbai, April 19 -- Political parties are expected to spend as much as '300 crore on advertising on television news channels during the ongoing 17th Lok Sabha elections, according to media buyers. Exp... Read More


Elections 2019: News channels may garner Rs.300 crore from poll ads

New Delhi, April 17 -- Political parties are expected to spend as much as Rs.300 crore on advertising on television news channels during the ongoing 17th Lok Sabha elections, according to media buyers... Read More


267 million watched IPL on Hotstar in first three weeks

New Delhi, April 16 -- Star India, the official broadcaster of the Indian Premier League (IPL), on Tuesday said 267 million viewers had logged on to its video-streaming platform, Hotstar, to watch the... Read More


redBus appoints Mahendra Singh Dhoni as brand ambassador

New Delhi, April 15 -- Bus ticketing platform redBus on Monday announced that it has appointed cricketer Mahendra Singh Dhoni as its brand ambassador. The cricketer will appear in a hockey player avat... Read More


YouTube launches features to bring transparency to news content in India

New Delhi, April 15 -- YouTube, the Google owned video streaming platform, on Monday announced that it is introducing key features to make news experience more transparent and contextual in poll bound... Read More


345 million viewers watched IPL in first two weeks, says Star

New Delhi, April 11 -- A total of 345 million viewers watched the 12th edition of Indian Premier League (IPL) in the first two weeks since the tournament started on 23 March. The viewership witnessed ... Read More


Happy mcgarrybowen India announces senior-level rejig

New Delhi, April 9 -- Happy mcgarrybowen India (HMB), the creative agency owned by Dentsu Aegis Network (DAN), on Tuesday announced senior-level elevations. The agency has elevated Samarjit Choudhry ... Read More


Pro Kabaddi League auction sees Rs.50 crore spent on 200 players

New Delhi, April 9 -- The seventh edition of the Pro Kabaddi League (PKL), which is modelled on the popular IPL T20 tournament, saw record biddings with franchises shelling out upwards of Rs1 crore fo... Read More


Dream11 enters unicorn club with investment from Steadview Capital

New Delhi, April 9 -- Dream11, online gaming firm, on Tuesday announced the completion of a secondary investment by Steadview Capital, an Asia-focused alternative asset manager. The investment takes D... Read More


PKL 2019 auction: Siddharth Desai and Nitin Tomar enter one crore club

New Delhi, April 8 -- The day one of seventh edition of the Pro Kabaddi League (PKL), which is modelled on the popular IPL T20 tournament, saw biddings with franchises shelling out upwards of Rs1 cror... Read More