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Dream11 signs four-year sponsorship deal with BCCI for IPL

New Delhi, March 15 -- The Board of Control for Cricket in India (BCCI) on Friday announced Dream11 as the official partner for the Indian Premier League (IPL). The e-sports gaming firm has signed a f... Read More


Tata, Reliance and Airtel emerge best Indian brands of 2019

New Delhi, March 15 -- Tata, Reliance and Airtel emerged as the top three Indian brands of 2019, according a report published by Interbrand, part of the Omnicom Media Group, an advertising and public ... Read More


Facebook inks licensing deals with 3 Indian music labels

New Delhi, March 14 -- Social media platform Facebook on Thursday announced partnerships with 3 music labels T-Series Music, Zee Music Company and Yash Raj Films, for licensing their music to use in v... Read More


GoDaddy becomes official sponsor of ICC World Cup 2019

New Delhi, March 12 -- GoDaddy Inc., the company that manages internet names and registrations, on Tuesday announced that it had signed a partnership with the International Cricket Council (ICC) as of... Read More


Small towns and value fashion a perfect fit

New Delhi, March 8 -- Shalini Sharma, 33, has her pulse on the latest fashion trends but is averse to splurging on expensive clothes. The Indore resident has long since ditched her churidars for strai... Read More


Hotstar to introduce targeted ads during IPL 2019

New Delhi, March 8 -- Star India Pvt. Ltd, the official broadcaster of the Indian Premier League (IPL), said it will offer targeted advertising to brands on its video streaming platform Hotstar during... Read More


Mediacom wins Mobile Premier League's media mandate

New Delhi, March 8 -- GroupM-owned media agency Mediacom on Friday announced it had won the media mandate for the Mobile Premier League (MPL) following a multi-agency pitch. Launched in 2018, MPL is a... Read More


Indian ads still celebrate 'perfect', not 'crazy'

New Delhi, March 8 -- Ahead of International Women's Day, global sports brand Nike rolled out its campaign Dream Crazier, with women athletes at its centre. It shows them as real people with aggressio... Read More


Dentsu Aegis Network promotes Ashish Bhasin as Greater South CEO

New Delhi, March 7 -- Dentsu Aegis Network, the global media and marketing communications conglomerate, on Thursday promoted Ashish Bhasin to the expanded role of CEO, Dentsu Aegis Network Greater Sou... Read More


Surf Excel Holi campaign on Hindu-Muslim bond fetches 5.3 million views

New Delhi, March 6 -- Goodness has no religion and this Holi detergent brand Surf Excel, known for its heartwarming advertising under the 'Daag Acche Hain' (dirt is good) brand thought, has delivered ... Read More