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Through The IPO PRISM: Is OYO Ready For The Spotlight?

India, Sept. 17 -- What's in a name? Especially one that most people might not even utter. Few people think of Zomato as a brand under Eternal even after the rechristening was seeded into our minds v... Read More


How Zepto's Brand Engine Keeps Its 10-Minute Promise Alive

India, Sept. 16 -- By early 2021, India's online grocery market had reached an inflexion point. The initial challenge, persuading consumers to buy from e-marketplaces for convenience, was largely over... Read More