India, Nov. 4 -- Indiamart Intermesh has made an investment of around Rs 15.1 crore to acquire 7.96% stake in Mobisy Technologies (Bizom) via a secondary share purchase of existing investor securities. This investment will result in IndiaMART increasing its stake to 25.08%. Bizom is a software as a service (SAAS) based end to end retail intelligence platform for brands and B2B retailers. It allows businesses to digitize the end-to-end sales and distribution platform from Sales Force Automation (SFA), Distributor Management System (DMS), and retail execution and management. It uses a proprietary analytics engine with AI and ML to deliver custom reports, alerts and actionable insights to brands.

The technology also uses features like image r...