India, Aug. 14 -- Aditya Birla Capital's (ABCL) subsidiary-- Aditya Birla Health Insurance Co (ABHICL) has entered into a bancassurance partnership with Axis Bank. ABHICL will now offer holistic health insurance solutions to the bank's customers across the nation.

This tie-up will provide ABHICL a platform for reaching out to the bank's existing and new customers through physical and digital channels and enable them to experience 'proactive care' through its industry first initiatives such as HealthReturnsTM, Chronic Management Program, among others. Through Axis Bank's robust presence across the country, the company aims to further increase health insurance penetration in India.

Aditya Birla Capital is one of the largest financial servi...