U.S, May 7 -- STA chief executive and board member Fahd Hamidaddin is leading the Saudi delegation of 72 partners from across the tourism sector - including top destination management companies, hoteliers, and airlines - to the show that started in Dubai today.

The delegation is aiming to showcase the Kingdom's distinctive summer destinations to trade partners and consumers in the Gulf Cooperation Council (GCC) region and underline its status as a world-leading year-round tourism destination, with a strategic focus on priority markets like India and China.

Over the summer season, Saudi Arabia offers a unique and diverse range of activities and destinations for visitors, including young families, ranging from the pristine beaches of the ...