Mumbai, April 24 -- Yokohama Rubber has taken a significant step towards meeting the growing demand in North America with the groundbreaking ceremony for its new passenger car tyre plant in Mexico. The plant, located in Coahuila State, will boost the company's production capacity and underscore its commitment to the region's anticipated demand growth.

Dignitaries attended the ceremony, including Coahuila Governor Manolo Jimenez Salinas and Saltillo Mayor Jose Maria Fraustro Siller. Yokohama Rubber was represented by Chairman & CEO Masataka Yamaishi, Board Member and Senior Managing Officer & Co-COO Nitin Mantri, Shinichi Takimoto (Chairman & CEO of North American sales subsidiary Yokohama Corporation of North America), and Jeff Barna (Pr...