Nigeria, May 16 -- Netflix has made a significant move in the advertising space by unveiling its advertising technology platform.

This development marks a pivotal moment for the streaming giant as it steps into direct competition with industry behemoths like Google, Amazon, and Comcast.

Previously, Netflix collaborated with Microsoft for its advertising technology needs.

However, the company has now decided to transition to an in-house solution, signaling a strategic shift in its approach to advertising.

The newly launched in-house ad tech is designed to offer targeted and personalized ad experiences to Netflix's vast user base of 270 million subscribers.

Netflix aims to differentiate itself by moving away from generic advertisements...