Srinagar, April 25 -- Jammu and Kashmir government has gone whole hog to promote Union Territory (UT) as a premier religious destination.

Spiritual or religious tourism is gaining pace within India, with a huge chunk of tourists traveling to various cities and destinations for spiritual bliss.

According to an analysis by online travel aggregator (OTA) MakeMyTrip, spiritual destinations are stealing the show in India's travel market with such locations recording a 97 percent surge in searches in the last two years.

Recognizing the economic and cultural significance of spiritual tourism, the J&K administration has embarked on a comprehensive promotional campaign to highlight the religious diversity and historical significance of the regi...