KATHMANDU, April 2 -- The USAID and Nepal Tourism Board(NTB) jointly launched International Tourism Campaign in partnership with Steller, a renowned global travel-inspired storytelling platform, amidst a special function organized in the capital on Monday.

The collaborative effort between USAID and the Nepal Tourism Board aims to showcase Nepal's rich history, cultural diversity, and abundant tourism opportunities to a global audience. This campaign builds upon the success of the 2023 campaign which reached over 16.3 million travelers and achieved $15.8 million in earned media value.

In its second phase, the 2024 campaign will feature international content creators from Steller, who will capture the essence of Nepal through captivating ...