United States, Feb. 12 -- Oracle has been recognized as the Leader in The Forrester Wave (TM) : B2B Customer Data Platforms, Q4 2023. The report recognized Oracle Unity Customer Data Platform (CDP), part of Oracle Fusion Cloud Marketing, as the Leader with the highest score in the current offering category. The Forrester Wave (TM) included eight customer data platform (CDP) vendors and evaluated them on 29 criteria that analyzed current offerings, vendor strategies, and market presence.
Oracle Cloud Marketing is part of Oracle Cloud CX. Oracle Cloud CX helps organizations connect data and workflows across marketing, sales, and service to make every customer interaction matter.
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