Mumbai, March 28 -- Renowned Bollywood power couple Richa Chadha and Ali Fazal are set to embark on an inspiring entrepreneurial journey with the launch of a homegrown fashion label that places a spotlight on local artisans. Known for their affinity for handmade clothes and unwavering support for handcrafted work, the duo aims to breathe new life into one of the oldest forms of art deeply embedded in Indian culture.

Intricate artisanal work across India has been world-renowned for years. However, the artisans responsible for this meticulous craft are facing challenges that threaten their continuity in the business. Richa Chadha and Ali Fazal, recognizing the need for intervention, are soon to transform their passion for handcrafted art a...