India, May 2 -- The pilot launch of Glucon-D activors represents a natural progression for Glucon-D

Zydus Wellness, a prominent FMCG player known for its science-backed products, has revealed plans for the expansion of its renowned brand Glucon-D into the electrolyte energy ready-to-drink (RTD) beverage segment with the pilot launch of Glucon-D Activors.

In response to consumers' increasingly busy lifestyles and the growing demand for convenient energy solutions, the RTD electrolyte beverage category within India's FMCG sector has experienced rapid growth, estimated at INR 1200 crore. Southern India, in particular, accounts for a significant portion of this market, contributing nearly 50 per cent of nationwide sales.

Capitalising on th...