KUALA LUMPUR, May 6 -- Swiss luxury watchmaker Omega recently opened the doors to its new boutique at The Exchange TRX.

The opening party was graced by 'Friends of Omega' Thai actor-singer Jirayu Tangsrisuk (also known as James Jirayu) and local fashion icon Marion Caunter.

The new boutique was inaugurated with a ribbon-cutting ceremony led by Jirayu, Caunter, Omega Malaysia Vice President Martin Issing and The Exchange TRX General Manager Trevor Hill.

"My first trip to Malaysia with Omega was very impressive. Hope to see you again soon," said Jirayu on his Instagram.

The affable 30-year-old star - appointed as the first male Friend of Omega in Thailand last year - greeted his adoring Malaysian fans who waited for him for hours.

Jira...