Hong Kong, April 9 -- Aneeth Arora's label Pero is known to dance between fashion and storytelling in the most whimsical way possible.

The love the cult label has amassed since its inception in 2008, is apparent over the multiple stores the brand is sold at overseas and the loyal fanbase that has bestowed the catchphrase, "I love Pero." And rightfully so as Pero is all about love, down to the last minimal embroidered flower and cross-stitch. Aneeth Arora, the designer behind Pero, famously known for stepping out of the limelight, believes that it's a collaborative effort. "I think the heart of Pero Is the people who make Pero happen. Each one of us who is working towards creating something which brings a smile to people's faces. Which ma...