Hong Kong, March 29 -- Equal, ethical and ecological are the three E's of Purearth. By clinging onto the three, Kavita Khosa adds the notion of slow skincare in today's burgeoning sector of clean beauty.

Just when you finally crack the code to a perfect skincare routine and decide to stick to basics, somewhere someone might be planning to drop yet another beauty brand on your shelves. When it comes to beauty stores It's almost impossible to resist those aisles without swatch-testing those new entrants in the market, and trust me, there are plenty. The saturated beauty bracket always tends to leave us with the dilemma of choice, but certain traditional, old school and clean beauty brands like Purearth will always be one to take the top sp...