Hong Kong, April 11 -- Sneakers and Hip Hop have long been touted as cultural identities often synonymous with each other. In Converse India's "Connect with the Unexpected", the two find common ground again, representing the rich tapestry of independent music in India.

Culture is a word that's more often than not, lost in translation. Over the decades the word has amassed an identity of its own as an expression of art, and the beliefs of people. It can be loosely translated to, "the way of life for an entire society." For Ahmedabad-based musician Dhanji, "Culture provides the backdrop and flavour to artistic expression, shaping the narrative and themes," he tells us.

The worlds of sneakers and hip-hop both stand as individual pillars of...